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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Additional The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Information

A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio.

Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.



Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint.

This book will help readers literally see the world in a new way.
It can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights.

 

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